Olympic & Western is a manifesto on the proper usage of type in the built environment. Tightly adapted from a mysterious analog audio tape found on the side of the road, this video mash-up meshes infrastructural convergences and reveals intuitive paradigms by using the city of Los Angeles as a testbed for seizing urbanistic ecologies, curating front-end ecosystems, cultivating emergent methodologies, and revealing the link between street signage graphic design and the JFK assassination.